Hi, I'm Shaman.

Where clarity leads,
good decisions become inevitable.

Design leadership across systems, teams, and scale.

During my career, I have had the opportunity to work in different capacities with these great companies

  • HDFC Bank
  • Reliance
  • Sixt
  • British Council
  • Bajaj Finserv
  • Tira
  • Niyo
  • Adda52
  • Headout
  • Luminous
  • Ixigo
  • Planera

my story

Portrait of Shaman Shetty

I am a Product Design Leader with 8 years of experience leading research and design teams. I have worked with 60+ clients across 20+ domains, shaping products that scale from early-stage ideas to experiences used by millions.

Across the 4 years I've been with NetBramha, I have led cornerstone projects with Indian clients such as HDFC Bank, Reliance Brands, and Bajaj Finserv. I have also led key projects with international giants such as the British Council and Sixt.

As the Associate Lead Designer, I have set up numerous research, design and testing processes — codifying how teams ship work that is both rigorous and human.

Before joining NetBramha, I was a design entrepreneur myself. In 2017, I co-founded a design studio where we serviced 40+ clients including Headout, Luminous, Ixigo and ASK Financials.

selected work

Lead Designer

HDFC Bank

Led the team responsible for the complete design overhaul of the HDFC Mobile Banking app, a platform used by over 5 crore users.

Explore Case Study
Discovery
User Research
Stakeholder Alignment
Competitor Benchmarking
Definition
Research Synthesis
Information Architecture
User Flows
Design
User Personas
Wireframing
Visual Design
Delivery
Prototyping
Usability Testing
Design System
  • HDFC Mobile Banking — screen 1
  • HDFC Mobile Banking — screen 2
  • HDFC Mobile Banking — screen 3
  • HDFC Mobile Banking — screen 4

Lead Designer

Tira by Reliance

Led the team in designing Reliance Brands' beauty retail platform for mobile and web from the ground up, crafting a seamless and cohesive user experience.

www.tirabeauty.com
Discovery
User Research
Stakeholder Alignment
Strategy
UX Workshops
Responsive Design
Definition
Information Architecture
User Flows
Design
Wireframing
Visual Design
  • Tira — screen 1
  • Tira — screen 2
  • Tira — screen 3
  • Tira — screen 4
Tira — desktop view

Lead Designer

Adda52

Led the redesign of an existing poker gaming platform, crafting an experience that welcomed new players while preserving the engagement of recreational and professional users.

Discovery
User Research
Information Architecture
Definition
User Flows
Wireframing
Design
Visual Design
3D Illustrations
Delivery
Prototyping
Design System
  • Adda52 — screen 1
  • Adda52 — screen 2
  • Adda52 — screen 3
  • Adda52 — screen 4
Adda52 — desktop view

what others say

  • "Great work. Fantastic support — always ready to help."

    Lead the team that designed the all-new mobile banking experience for the largest bank in India. [Placeholder copy — update later.]

    Nitin Bhandari CEO, Planera

  • "Calm, clear, and disarmingly thorough."

    [Placeholder testimonial copy. Replace with the real quote when ready.]

    Person Name Role, Company

  • "Sees the user, the system, and the business at the same time."

    [Placeholder testimonial copy. Replace with the real quote when ready.]

    Person Name Role, Company

  • "Pushes the bar without ever pushing the team."

    [Placeholder testimonial copy. Replace with the real quote when ready.]